CARIUMA THE GROOVE
Pop Up store
Store Design, production and installation
2018
![](https://ana-lumack.imgix.net/The-grove-la_1024x1024.webp?auto=compress%2Cformat&dm=1697220819&fit=max&ixlib=php-3.1.0&max-w=1200&s=8f0e3b9f557ab7ccea296f3ea3b80717)
For Cariuma’s US launch we created a compact urban jungle, inspired by the silhouette of Amazon landscape and the tropical lifestyle.
The aim was to bring a taste of Rio to LA. We explored the use of salt and the associations it can bring - the smell of the ocean, the feeling of sand (salt) between your toes once you take your shoes off; the sweat on your skin, close interactions on busy streets.
We installed over 120 green plants to create a humid, moist environment to deliver a flavour of Rio’s vibrant jungle. In this setting we decided to imagine a world where plants are the new luxury.
![](https://ana-lumack.imgix.net/cariuma-grove-P.jpg?auto=compress%2Cformat&dm=1642982821&fit=max&ixlib=php-3.1.0&max-w=1200&s=20690e0566b13b535fa30de43859606e)
![](https://ana-lumack.imgix.net/Cariuma-grove.jpg?auto=compress%2Cformat&dm=1642982669&fit=max&ixlib=php-3.1.0&max-w=1200&s=f6fb688b857b0b2c1a2096cb8cc81fad)
![](https://ana-lumack.imgix.net/Cariuma-grove3.jpg?auto=compress%2Cformat&dm=1642982873&fit=max&ixlib=php-3.1.0&max-w=1200&s=6780d663e95a6030d4798ff28e2800f7)
![](https://ana-lumack.imgix.net/Cariuma-grove4.jpg?auto=compress%2Cformat&dm=1642982717&fit=max&ixlib=php-3.1.0&max-w=1200&s=aa70096736171dfe3dae9baaa85d4858)
![](https://ana-lumack.imgix.net/cariuma-grove-P4.jpg?auto=compress%2Cformat&dm=1642982683&fit=max&ixlib=php-3.1.0&max-w=1200&s=60ee2699512a750ddd5f53a41b27fe0e)
![](https://ana-lumack.imgix.net/cariuma-grove-P3.jpg?auto=compress%2Cformat&dm=1642982695&fit=max&ixlib=php-3.1.0&max-w=1200&s=30a11cefd697e6d67c9ab009c5839424)
![](https://ana-lumack.imgix.net/cariuma-grove-P2.jpg?auto=compress%2Cformat&dm=1642982773&fit=max&ixlib=php-3.1.0&max-w=1200&s=f98eefee041f583fe3c9d90b166db527)
![](https://ana-lumack.imgix.net/cariuma-grove-P5.jpg?auto=compress%2Cformat&dm=1642982733&fit=max&ixlib=php-3.1.0&max-w=1200&s=e354cd76e6826083af068a03bc405cda)