![](https://ana-lumack.imgix.net/bottletop-HK2.jpg?auto=compress%2Cformat&dm=1642814585&fit=max&ixlib=php-3.1.0&max-w=1200&s=fa6f636ca3ded96a8608006ca3495368)
![](https://ana-lumack.imgix.net/bottletop-HK.jpg?auto=compress%2Cformat&dm=1642814590&fit=max&ixlib=php-3.1.0&max-w=1200&s=0f1d303a7c237f86098793927432a220)
The concept for Bottletop's launch in HK brought a new approach to design and sustainability, introducing local urban materials and recycled acrylic into a luxury setting.
The pop up celebrated craftsmanship, repurposing materials and POS from previous pop ups. Silver & aluminium were the predominant colour palette - a nod to the original structure of the space which delivered a sense of transparency. This coupled with robotic display stands, provided a futuristic feel to the pop up.
Key features were the central can column, the cans a source of Bottletop's ring pull product detail. A Trivision display unit which brought the outside in and a collaboration with BOMS, a local street artist to bring Chinese calligraphy into the store and translate Bottletop's messaging from LDN to HK.
![](https://ana-lumack.imgix.net/bottletop-HK6.jpg?auto=compress%2Cformat&dm=1642814604&fit=max&ixlib=php-3.1.0&max-w=1200&s=1798788fb497c047e08dfa20c492516f)
![](https://ana-lumack.imgix.net/bottletop-HK5.jpg?auto=compress%2Cformat&dm=1642814609&fit=max&ixlib=php-3.1.0&max-w=1200&s=8178b439eac1d197981385c8e926d92f)
![](https://ana-lumack.imgix.net/BOTTLETOP_Store-Image-1-1-1280x592.jpg?auto=compress%2Cformat&dm=1642776816&fit=max&ixlib=php-3.1.0&max-w=1200&s=6097c66f0b9075eb8bd7efbbf61c7a3c)