Key focus was creating narratives through impactful visual displays to introduce Cariuma's ethos.
The pop up introduced innovative materials, creative design and recycled solutions. Encouraging and empowering sustainable choices.
Cariuma’s commitment to aiding reforestation in the Amazon by planting a pair of trees for each pair purchased. This was communicated through the act of giving away a Pachiera tree to customers who showed interest in the brand and with every purchase.