Pop-up Store
Store Concept, Design and Installation

The Sneaker Bar introduced Cariuma to NYC - celebrating Rio’s vibrancy, culture and people.

The pop up was a place for people to gather, pull up a chair and try on a pair. Bar crates, checked flooring, old barware set the scene with the removable chairs all silent witnesses to the late nights, dancing and live music that fills the streets of Rio. Each chair was hoisted directly from old bars in Ipanema, Copacabana and Lapa with their own story to tell.

The window celebrated the world famous ceramic tile staircases of the Lapa and Santa Teresa neighbourhoods designed by Jorge Selaron. The vibrant colours of the original stairs inspired the first colourways of Cariuma sneakers.